新湖畔网 （随信APP) | Perplexity正在寻找新的盟友，同时挑战谷歌

Perplexity首席执行官阿拉温德·斯里尼瓦斯表示，AI强大的在线搜索挑战谷歌将将广告融入其平台，目标是与新闻出版商分享收益，而不是许可内容 - 版权AFP SAUL LOEB

Perplexity AI首席执行官阿拉温德·斯里尼瓦斯周三表示，他希望与指责谷歌挑战者免费使用他们作品的新闻出版商合作。

斯里尼瓦斯在加利福尼亚州《华尔街日报》科技大会的舞台采访中表示，这是在新闻机构和《纽约邮报》提起诉讼几天后，指控Perplexity大规模侵犯版权和商标违规。

“我们对这起诉讼感到非常惊讶，因为事实上我们想要进行对话，”斯里尼瓦斯说。

“我在这里明确表示，我很乐意签订商业合同。”

斯里尼瓦斯批评了谷歌将流量引向网站，同时从广告或赞助结果中赚取钱的模式。

他提出了Perplexity人工智能机器灵敏地回答在线查询的愿景，然后与搜索引擎引用的来源分享广告收入。

“我们将在Perplexity上做广告”，斯里尼瓦斯说。

“每当我们获得广告收入时，我们将以Spotify的方式与内容发布者分享这些收入。”

Perplexity.ai是一个以其极简和对话界面而闻名的问答平台。

与ChatGPT或Anthropic的Claude不同，Perplexity's工具提供最新更新的答案，经常包含指向来源资料的链接，使用户能够验证信息。

与经典搜索引擎不同，Perplexity在其网页上提供现成的答案，使用户无需单击访问源网站。

斯里尼瓦斯表示，他的目标是在三到五年内使亏损的Perplexity实现盈利。

“我更愿意找到一种模式，让我们可以共同成长，我们的财务成功奖励你，而不是只是通过许可内容解决我的问题然后离开，”斯里尼瓦斯告诉《华尔街日报》采访者。

周一提起的诉讼指责Perplexity在受保护内容上做了“大规模搭便车”，导致该公司将读者和收入从《华尔街日报》和《纽约邮报》转移。

“我希望我们能在这里找到解决方案，”斯里尼瓦斯说。

类似的指控还来自《纽约时报》，该报已向Perplexity发出停止侵权的信函。

Perplexity于2022年底推出，据其首席和联合创始人表示，9月份处理了大约3.5亿个查询，这一数字比去年整年的5亿查询还要迅速。

按照这个速度，他认为Perplexity到2026年可能每天处理5亿次搜索查询。

“我们这样的产品只有在有一个蓬勃发展的优质新闻生态系统时才能成功，”斯里尼瓦斯说。

“我不认为只是许可内容是解决方案。”

Perplexity由亚马逊亿万富翁杰夫·贝索斯和人工智能巨头英伟达支持。

Perplexity chief Aravind Srinivas says the AI powered online search challenge to Google will weave advertising into its platform with a vision of sharing revenue with news publishers rather than licensing content - Copyright AFP SAUL LOEB

Perplexity AI chief Aravind Srinivas said Wednesday that he hopes to collaborate with news publishers which accuse the Google challenger of freeloading off their work.

Srinivas took part in an on-stage interview at a Wall Street Journal tech conference in California just days after the news outlet and the New York Post filed a lawsuit arguing that Perplexity is guilty of massive copyright infringement and trademark violations.

“We certainly were very surprised about the lawsuit, because we actually wanted a conversation,” Srinivas said.

“I’m here to make it very clear that I would love to have a commercial contract.”

Srinivas criticized Google’s model of directing traffic to websites, raking in money along the way from ads or sponsored results.

He laid out a vision of Perplexity artificial intelligence insightfully answering online queries, then sharing ad revenue with sources cited by the search engine in process.

“We’re going to do advertising on Perplexity,” Srinivas said.

“Whenever we make advertising revenue, we’re going to share that revenue with the content publishers in a manner inspired by Spotify.”

Perplexity.ai is a question-answering platform known for its minimalist and conversational interface.

Unlike ChatGPT or Anthropic’s Claude, Perplexity’s tool provides up-to-date answers that often include links to source materials, allowing users to verify information.

And unlike a classic search engine, Perplexity provides ready-made answers on its webpage, making it unnecessary for users to click through to the source website.

Srinivas said he aims for money-losing Perplexity to become profitable in three to five years.

“I would rather figure out a model where we can grow together, where our financial success rewards you than try to just solve my problem by licensing content and moving on,” Srinivas told the Journal interviewer.

A lawsuit filed Monday accuses Perplexity of “massive freeriding” on protected content that allowed the company to divert readers and revenue from the Wall Street Journal and New York Post.

“I’m hopeful that we can figure something out here,” Srinivas said.

Similar allegations have been made by The New York Times, which has sent a cease and desist letter to Perplexity.

Launched at the end of 2022, Perplexity handled about 350 million queries in September as use accelerated from the 500 million queries at the search engine during all of last year, according to its chief and co-founder.

At that rate, Perplexity could be handling a half-billion search queries daily by 2026, he reasoned.

“A product like ours can only succeed if there is a flourishing ecosystem of good journalism,” Srinivas said.

“I don’t think just licensing content is the solution.”

Perplexity is backed by Amazon billionaire Jeff Bezos and AI juggernaut Nvidia.