新湖畔网 （随信APP) | 行业老将带头推动尖端诈骗减少计划

文章目录[隐藏]

• 基于信任与安全构建的职业
• 全球影响和扩展
• 数据驱动的未来
• A career built on trust and safety
• Global impact and expansion
• A data-driven future

照片由Nikhil Purwaha提供

Digital Journal的贡献者表达的观点属于他们自己。

“没有人喜欢骗子。这个问题在千年以来就一直存在。但现在，由于数字技术的原因，这些骗局可以以大规模进行。作为应对，整个团队必须致力于与这些问题作斗争，” 担任Upwork客户体验与信任高级总监的Nikhil Purwaha宣布。

Purwaha的声明出现在科技行业面临危机的时刻，主要科技公司正在应对日益复杂的骗局和诈骗企图。根据Cybersecurity Ventures的数据，全球网络犯罪造成的损失预计到2025年将达到每年10.5万亿美元，因此对于促进在线交易和互动的平台来说，风险很高。

基于信任与安全构建的职业

Nikhil Purwaha的职业轨迹与科技行业的挣扎相一致。从他在亚马逊的早期工作到现在在Upwork的领导职责，Purwaha一直积极参与许多信任与安全项目。

“当我2014年在亚马逊开始工作时，我们才刚刚开始意识到电子商务中潜在滥用的规模，” Purwaha回忆道。“现在，这已经是每个主要科技平台的中心关切。”

在亚马逊任职期间，他领导了买家滥用防范计划，并管理了多名高级产品和项目经理的团队。他的努力使亚马逊的销售合作伙伴在2021年节省了数百万美元。

在Upwork，Purwaha取得了不俗的成就。“自从我加入以来，我们成功大幅减少了诈骗和垃圾邮件曝光，”他表示。“这意味着一个更清洁的平台，用户可以在没有任何恐惧的情况下进行互动——明显显示信任直接影响客户满意度。”

考虑到美国联邦贸易委员会的报告显示，美国人在2022年因诈骗而损失了88亿美元，比去年增长了30%，这一成就尤为重要。

全球影响和扩展

Purwaha的反欺诈工作也取得了显著进展。在亚马逊，他领导了透明产品组合的扩展至10个新地理位置，创造了数百万美元的收入。这种全球规模的战略至关重要，因为根据Cybersecurity Ventures的数据，预计到2025年，网络犯罪将每年在全球范围内造成数万亿美元的损失。

“我们所面临的挑战在本质上是全球性的，”他指出。“一个在一个国家发起的骗局可能会因现代技术的特性，在几分钟内影响全球用户。我们的解决方案必须同样无国界、技术性。”

尽管他专注于技术干预，Purwaha也强调了在建立信任中人性因素的重要性。“最终，我们需要理解，我们正在保护无辜的人们免受恶意行为者的侵害。这不是关于金钱——我们正在保护关系和谋生的方式，”他说。

这种理念也体现在Upwork的客户体验战略中。在Purwaha的领导下，该公司将防欺诈与更广泛的客户体验倡议整合在一起，认识到信任是通过用户与平台的每次互动建立起来的。

数据驱动的未来

在线保持信任和安全的挑战不断演变，就像数字世界本身一样。据世界经济论坛预测，到2025年，每天全球将产生463艾字节的数据量——一个惊人的信息量，为Upwork等平台提供了机遇和风险。

尽管如此庞大，这位高级总监仍然持乐观态度。“随着我们克服的每个挑战，我们正在建立一个更具韧性的生态系统，”他总结道。“这是每天推动我的使命。”

Photo courtesy of Nikhil Purwaha

Opinions expressed by Digital Journal contributors are their own.

“Nobody likes scammers. That’s been the case for millennia. But now, the problem is that these scams can be perpetrated at a massive scale thanks to digital technology. In response, entire teams must be dedicated to fighting against these issues,” declares Nikhil Purwaha, senior director of customer experience and trust at Upwork.

Purwaha’s statement comes at a perilous time for the tech industry, with major tech companies grappling with increasingly sophisticated scams and fraud attempts. According to Cybersecurity Ventures, global losses from cybercrime are projected to reach $10.5 trillion annually by 2025, so the stakes are high for platforms facilitating online transactions and interactions.

A career built on trust and safety

Nikhil Purwaha’s trajectory aligns with the tech industry’s struggles. From his early days at Amazon to his current leadership role at Upwork, Purwaha has positioned himself alongside many trust and safety initiatives.

“When I started at Amazon in 2014, we were just beginning to understand the scale of potential abuse in e-commerce,” Purwaha recalls. “Now, it’s a central concern for every major tech platform.”

During his tenure at Amazon, he led the buyer abuse prevention program and managed a team of several senior product and program managers. His efforts resulted in millions of financial savings for Amazon’s selling partners in 2021 alone.

At Upwork, Purwaha has elevated his work. “We’ve managed to reduce scam and spam exposure significantly since I joined,” he states. “That translates to a cleaner platform where interactions are enabled without any fear — clearly showing that trust directly affects customer satisfaction.”

This achievement is particularly important given the Federal Trade Commission’s report that Americans lost $8.8 billion to scams in 2022, a 30% increase from the previous year.

Global impact and expansion

Purwaha’s anti-fraud work has also seen significant traction. At Amazon, he led the expansion of the Transparency Product Suite to 10 new geographies, generating millions in revenue. This global-scale strategy is vital, as cybercrime is projected to cost the entire world trillions annually by 2025, according to Cybersecurity Ventures.

“The challenges we face are inherently global,” he notes. “A scam that originates in one country can hit users worldwide within minutes due to the nature of modern technology. Our solutions must be equally borderless, and equally technological.”

Despite his focus on technological intervention, Purwaha also emphasizes the importance of the human element in building trust. “At the end of the day, we need to understand that we’re protecting innocent people from malicious actors. It’s not about money—we’re safeguarding relationships and livelihoods,” he says.

This philosophy is also present in Upwork’s customer experience strategies. Under Purwaha’s leadership, the company has integrated fraud prevention with broader customer experience initiatives, recognizing that trust is built through every user interaction with the platform.

A data-driven future

The challenges of maintaining trust and safety online evolve continuously, much like the digital world itself. The World Economic Forum predicts that by 2025, 463 exabytes of data will be created each day globally—a staggering amount of information that presents both opportunities and risks for platforms like Upwork.

Despite such scale, the senior director remains optimistic. “With each challenge we overcome, we’re building a more resilient ecosystem,” he concludes. “That’s a mission that drives me every day.”