新湖畔网（随信APP) | 默默耕耘云南12年，星巴克不仅推出了"云南豆"，还为当地带来了这些变化。

新湖畔网（随信APP) | 默默耕耘云南12年，星巴克不仅推出了"云南豆"，还为当地带来了这些变化。
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今年9月，星巴克推出了两款来自保山佐园农场的臻选豆以及2017年首次推出的单一产地云南咖啡豆回归。星巴克的云南咖啡品质逐年提升，已成为每年最受期待的新品之一。今年推出的三款新豆备受瞩目，其中臻选豆很快就售罄。

云南的咖啡产业经历了从无到有的发展历程，从粗放经营到现代化生产，星巴克的投入和培育起到了关键作用。星巴克不仅为咖农带来生意，还为他们提供先进设备、培训、生产经验和严格标准。2018年和2024年，星巴克举办了云南咖啡颁奖庆典，对咖农的劳动和咖啡豆的质量表示肯定。

星巴克宣布未来所有中国门店的浓缩咖啡豆将加入云南豆，并长期售卖单一原产地咖啡豆。12年来，星巴克的投入促进了云南咖啡产业的升级，共培训近36800人次，认证农场达3411个，采购超过65000吨咖啡豆。

星巴克不仅助力咖农提升咖啡豆质量，还支持当地社区发展。赋能农业技术、建设基础设施、推动乡村振兴，星巴克成为当地重要一部分。美丽星村项目是星巴克最大公益项目，为当地带来发展机遇，并呈现出乡村振兴的新模式。

星巴克的12年耕耘使得云南咖啡产区焕发新生，推动当地产业结构升级，也将云南咖啡带入全球咖啡版图。从一杯咖啡到社区发展，星巴克的工作对乡村振兴具有指导意义。旅程结束时，我们在星巴克普洱创基尚城店喝到了臻选豆，完成了咖啡豆的旅程，但云南咖啡的故事还在延续。

英文版:

In September this year, Starbucks launched "Yunnan Coffee Beans," with two carefully selected beans from the Zuoyuan Farm in Baoshan, and the return of the Yunnan Coffee Beans from a single origin that was first introduced in 2017.

Over the years, the quality of Starbucks Yunnan coffee has been getting better every year, and it has become one of the most anticipated new products each year. The three new beans launched this year have received enthusiastic attention and positive tasting reviews, with the carefully selected beans quickly selling out, a testament to their quality.

In fact, despite being one of the few regions globally suitable for coffee cultivation, Yunnan's coffee industry has undergone a complete growth process from nothing to what it is today. From early rudimentary operation to modernization and Starbucks producing the highest quality carefully selected beans. In just over a decade, Yunnan coffee has undergone significant transformative changes.

Behind this change lies the continuous investment and nurturing by enterprises like Starbucks over the years. This has not only brought business to the coffee farmers but has also introduced advanced equipment, production experiences, skills training, digital agriculture, and strict product standards. This has directly promoted local industrial upgrading and has become an essential part of community development and rural revitalization.

In September 2018, our trip took us to the Yunnan coffee producing area, and after 6 years - also at the 12th year of Starbucks' deep cultivation in Yunnan, we once again visited Yunnan to see how a coffee bean is born in Yunnan, what new developments are happening with Yunnan beans, and what new changes are occurring in the Yunnan production area.

At the "Martial Arts Conference" site, we witnessed a new milestone for Starbucks Yunnan Coffee

Our trip to Yunnan lasted for over three days, and one of the significant events was the "Starbucks Yunnan Coffee Outstanding Supplier Conference" held at the Pu'er Grand Theater on October 19th.

This conference was born in 2015, and this year marks the 6th edition (interrupted in the middle due to the pandemic, and now returning this year). Each session gathers coffee farmers from different parts of Yunnan, many of whom have their unique specialties and skills (such as beans with different flavors). The interactive process amongst them resembles a martial arts competition, hence the conference being nicknamed the "Martial Arts Conference."

This year, more than 1500 coffee farmers from various Yunnan producing areas gathered at the "Martial Arts Conference" in Puer, with Starbucks Global Executive Vice President and Starbucks China CEO, Jane Lu, and Starbucks Global Coffee and Sustainable Development Executive Vice President Michelle Burns in attendance to present awards. The dedication and scale of Starbucks were evident at the event.

As the only coffee industry awards ceremony for Yunnan coffee farmers, this year's conference expressed gratitude for the hard work of farmers. Starbucks awarded over 40 farmers in categories such as delivery quantity, delivery pass rate, and yield rate. Five farmers were selected for the "Starbucks Reserve Hall of Fame," as their beans were chosen for Starbucks Reserve.

The setting of awards and prizes was down-to-earth and practical, filled with laughter and joy at the site. The farmers' smiles were especially contagious, highlighting their honest dedication to coffee. Everyone came for the love of coffee, with each person being sincere. The "star coffee farmers" were surrounded by others seeking to learn, creating a vibrant and energetic atmosphere.

From farms, estates to the planting support center, the birth of a Yunnan bean entails numerous efforts and sweat

This signifies that we will have more opportunities to enjoy Yunnan coffee in various ways. This journey was not easy. In 2012, Starbucks officially established the first Asia Pacific Coffee Planter Support Center (FSC) in Puer, which initiated the comprehensive advancement of the Yunnan coffee producing region. It took a full 12 years to achieve the success seen today.

Behind this success is Starbucks' continuous investment and the hard work of coffee farmers. From planting, growth, to harvesting, with Starbucks Coffee Planter Support Center conducting inspections, rough processing, cup testing, continuous feedback adjustments, planting training, and more, the birth of a Yunnan bean requires numerous efforts and sweat.

During our Yunnan trip, we visited two coffee farms and the Starbucks Coffee Planter Support Center. One of them was the Qing Kai Farm, situated at an altitude of 1200 meters. The farm owner, Cai Qingkai, shared his coffee journey and planting stories with us.

In the past, Cai Qingkai was just a coffee-loving truck driver who, in 2006, invested everything he had to start his coffee planting journey. Although he had a small harvest in 2009, it resulted in losses. With the help of the Starbucks Coffee Planter Support Center in 2012, Cai Qingkai became one of the first farmers to benefit from the center. Over the past 12 years, Cai Qingkai has developed a close relationship with Starbucks' agriculturalists, feeling like family to them.

The Qing Kai Farm has also entered the phase of modern and smart agriculture. During our visit, Cai Qingkai introduced us to the drying methods used at the farm, which solved the issue of mold during the harvest season overlapping with the rainy season. Additionally, the farm used a water-saving coffee bean processing method that reduces water usage by 80% compared to traditional water-washing methods.

Looking ahead, Cai Qingkai is full of dreams for the Qing Kai Farm. He hopes that in the future, the farm can not only focus on planting but also drive more farmers to establish cooperatives and develop various local businesses. This vision aims to ensure more people can visit coffee producing regions, be close to nature, and experience life in a coffee field.

We also visited the Xin Rui Coffee Estate, which, like the Qing Kai Farm, is a Starbucks demonstration farm.

The estate owner, Xiao Pu, and Starbucks Yunnan Coffee Planter Support Center agriculturalist, Wang Wandong, took us deep into the coffee fields. They shared the work they had done, including standard planting spacing, shading trees, preventing soil erosion, preventing and treating coffee rust disease, using biological agents to combat coffee borer pests without harming the plants. From pruning directions to post-frost coffee seedling regeneration, the support and training provided by the Starbucks Yunnan Coffee Planter Support Center are evident.

When these modern and refined planting technologies are showcased, the experience in the fields is entirely different. The ongoing daily support and the dedication of locals have instilled confidence in planting good coffee. Over the years, the relationship between farmers and agriculturalists has undoubtedly deepened.

Apart from the farmers' perspective, at the Starbucks Yunnan Coffee Planter Support Center, we gained insight into the overall development of Yunnan coffee over the past 12 years from Starbucks' viewpoint.

For the past 12 years, the Starbucks Yunnan Coffee Planter Support Center has continuously provided free and professional sustainable planting training to farmers, regardless of whether the coffee beans are eventually sold to Starbucks. Agriculturalists conduct extensive field visits to understand and address farmers' practical issues, establish scientific rough coffee processing steps, provide support to farmers to ensure their coffee beans meet Starbucks' "Coffee and Planter Fair Standard"...

At the harvest stage, Starbucks' "Quality and Price" policy rewards farmers for higher quality coffee beans, above market average prices by 20% - 30%, encouraging the cultivation of high-quality coffee and changing industry perceptions. Yunnan coffee was previously purchased at a fixed price; Starbucks has driven a shift in the industry mindset.

The data reflects remarkable achievements: Over the past 12 years, the Starbucks Yunnan Coffee Planter Support Center has trained over 36,800 farmers, certified 3,411 farms with the "Coffee and Planter Fair Standard," totaling 352,465 acres. They have purchased over 65,000 tons of high-quality Yunnan coffee (as of September this year). Quality acceptance rates have increased from 20% in 2012 to 80% currently. As a result, more farmers are living better lives, and Yunnan beans have made it into Starbucks' most-used espresso beans, marking long-term sales in all national stores.

The journey of a single coffee bean from the field to the Starbucks store has been completed, but the story of Yunnan coffee continues.

默默耕耘云南 12 年，星巴克不仅带来“云南豆”，还为当地带来这些改变
#默默耕耘云南 #年星巴克不仅带来云南豆还为当地带来这些改变

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